Price Cuts With Purpose: Knowing When Discounts Help or Harm

A lower price can create movement, but not always the kind a business needs. Discounts may attract poor-fit customers, compress margin, or shift attention away from value. This guide helps business owners evaluate the purpose and consequences of price reductions. It examines customer segments, capacity, timing, bundles, loyalty, and alternatives to discounting. Readers gain a practical decision process for using incentives selectively.