Use Cases
Four profiles, one goal: shop local, simply.
The Shopper
Marie needs a new cast-iron pan. She's browsing a big-box site, then clicks her Local Alternative bookmarklet — instantly she sees a Montreal kitchenware boutique carrying the same type of pan. She checks its rating, saves it to Favourites, and spots a current promotion before heading to the store.
The Retail Merchant
Marc runs a boutique with a Shopify store and two locations. He claims his listing and connects his store, so his whole catalogue auto-syncs — no manual updating. He adds both locations, links his newsletter signup, and puts the free QR-code marketing kit in his shop window. His new products then surface automatically in the New Products Feed.
The Service Provider
Julie is a yoga teacher — no physical products, just services. She creates a listing with her booking link (Calendly), links her events calendar for workshops, and adds a menu of class types and prices. Neighbours find her by area, see her ratings, and book directly.
The Community Organization
A neighbourhood community centre wants more local reach. It lists its services, links its events calendar, adds a donation link, and posts a volunteer sign-up. Residents discover it while browsing their neighbourhood and get involved.