Peak Season Value: Bundling Offers for Demand Surges

Peak demand creates opportunity and operational strain at the same time. Businesses that improvise bundles late often discount too much, confuse customers, or overload delivery. This book shows how to design seasonal bundles around real buying moments. It covers product pairing, perceived value, inventory, capacity, pricing, campaign timing, and post-season analysis. Readers learn how to increase average order value without hiding weak products or creating promises the operation cannot fulfill.