The Decoy Effect Volume 3: Behavioral Economics and Persuasion in Everyday Decisions

The Decoy Effect, Volume 3: Behavioral Economics and Persuasion in Everyday Decisions preserves the source's Volume 3 sequence of twenty behavioral effects and business tactics plus three practical appendices. It covers less-is-better evaluation, misdirection, endowed progress, scarcity, unit framing, congruence bias, projection, survivorship bias, category effects, borrowed prestige, identifiable victims, bait-and-switch, dilution, Will Rogers effects, social conformity, the Diderot effect, fixed-cost effects, automation bias, prestige assets, IRR, NPV, and statistical manipulation.