Beyond the Core: Expanding into Adjacent Markets Without Losing Your Core

Beyond the Core: Expanding into Adjacent Markets Without Losing Your Core examines how companies can find profitable growth outside their established businesses without abandoning the strengths that created their success. It retains the source's six-chapter architecture, adjacency criteria, repeatability framework, organizational implications, and major cases including Centex, RE/MAX, Lloyds TSB, and Nike versus Reebok.