The Decoy Effect Volume 2: Behavioral Economics and Persuasion in Everyday Decisions

The Decoy Effect, Volume 2: Behavioral Economics and Persuasion in Everyday Decisions preserves the source's Volume 2 sequence of behavioral effects, reader experiments, pricing examples, visual-attention research, storytelling tactics, and online-review analysis. It covers the IKEA effect, promotional mathematics, zero-sum heuristics, envy, idea sequencing, peripheral motion, illusion of completion, the Dr. Fox effect, profanity, round versus odd prices, left/right digit effects, passive goal guidance, storytelling, disclaimers, canonical perspective, distinction bias, and polarized reviews.