AI for Marketing Analysts: Turn performance data into clear insights and client-ready summaries

Campaign reporting can be slow, repetitive, and difficult to turn into a clear story. AI for Marketing Analysts: Faster Campaign Reporting shows you how to use AI and ChatGPT workflows to transform performance data into practical insights and client-ready summaries-without losing the judgment and context that good marketing analysis requires.Maya Ellison provides a focused, practical guide for marketing analysts, campaign managers, and agency professionals who want to work faster and communicate results more effectively. You'll learn how to prepare reliable reporting foundations, turn raw campaign data into usable inputs, write stronger prompts for performance analysis, and identify patterns that lead to meaningful action.The book also explains how to create concise campaign summaries for clients and stakeholders, improve consistency across reporting tasks, and build a repeatable AI-assisted workflow. An accessible introduction establishes the core principles, focused chapters guide you through the reporting process, and the conclusion helps you apply the methods to your own campaigns.Whether you work with paid search, social media, email, or multi-channel campaigns, this guide will help you move from scattered metrics to clearer analysis, faster reporting, and more confident marketing decisions.