Sports Business Management: Decision Making Around The Globe

Part I: Introduction to Sports Business Management 1. Decision Making: A Structured Approach  2. The World of Sports and Its Business Ecosystem Part II: Stakeholders  3. Leagues  4. Clubs, Asset Valuation and Ownership  5. Clubs, General Managers and Coaches  6. Professional Athletes and Players Associations/Unions  7. Club Player Side Decision Making  8. Global Sporting Bodies, Federations and Associations  9. College Sports  10. Digital Sport Properties - eSports and Fantasy sport  11. Sporting Events, Mega-Events and Venues Part III: Applications and Decisions  12. Sport Marketing  13. Sport Sponsorship  14. Athlete Sponsorship, Endorsement and Branding  15. Ticket Pricing and Venue-Related Revenue Streams  16. Gambling, Merchandising and Outside-of-Venue Revenue Streams  17. Building Sports Engagement: Participants, Fans and Changing Technologies  18. Negotiations and Bidding for the Olympic Games  19. New Technologies and the Sport Product  20. Sport Broadcasting: Content and Distribution Decisions  21. Sport Broadcasting (2): National and Regional Sport Networks  22. Crisis Management