The Empire Trap: What History’s Greatest Builders and Its Biggest Frauds, Teach Us About Entrepreneurship & Parenting

The Empire Trap: What History’s Greatest Builders and Its Biggest Frauds, Teach Us About Entrepreneurship & Parenting

$15.99

In 237 BC, a nine-year-old boy stood before a temple altar with his hand on the entrails of a sacrificed animal, and swore, at his father's command, to hate Rome for the rest of his life.

He kept that promise so completely that he crossed the Alps with elephants, destroyed three Roman armies, and came within one Senate vote of ending Rome forever. Hannibal won every battle he fought. He lost the only war that actually mattered, and left behind a wife and son he would never see again.

Two thousand years later, the same trap is still catching people.

THE EMPIRE TRAP is the story of the men and women who built the modern world, and the sons, daughters, and marriages they built it on top of. Across more than fifty gripping, meticulously researched chapters spanning three thousand years, entrepreneur and father Steve Agar traces one unbroken thread running from ancient Carthage to Silicon Valley: the exact moment ambition stops building an empire and starts consuming the family meant to inherit it.

Inside, you'll discover:

  • Why India's richest man died without a will, and what it cost his two sons to find out
  • The sworn legal document in which Steve Jobs denied his own daughter, and the decade in exile that quietly rebuilt him into the father, and founder, he became
  • The real story behind the "Kennedy curse," and why it was never a curse at all, just a family engineered for maximum risk
  • How a father who never held a single job in professional sports built the Nike deal, the protection, and the quiet judgment that made his son the greatest basketball player alive, and what his murder cost them both
  • The bloodiest takeover war in fashion history, and how Bernard Arnault lost Gucci before he ever built the empire that made him briefly the richest man on Earth
  • Why one Patagonia-jacket-wearing rock climber solved, permanently and on purpose, the exact problem that turns every other empire in this book into a battlefield
  • The dictator's son who trained as a London eye doctor, never wanted power, and became one of the most brutal rulers the Middle East has ever seen

Part narrative history, part parenting mirror, part founder's field guide, written in the same cinematic, character-driven style that made Andreas Kluth's Hannibal and Me a modern classic, this book moves between generals and oil barons, tech titans and dictators, NBA dynasties and political assassinations to ask the one question every builder eventually has to answer:

What are you actually building, and who is still going to be standing next to you when it's finished?

If you are building something right now, a company, a career, a family, or all three at once, The Empire Trap will change how you think about what success actually costs, and just how quietly the bill comes due.

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