The Little Guide to the Cartier Tank

Few watches say timeless elegance like the Cartier Tank. Understated and sophisticated, yet undeniably luxurious, the clean simplicity of the Tank has ensured that it has endured passing trends and fleeting fashions for over a century.

Inspired by the tanks used in World War 1, its avant-garde square face and sleek shape make the Cartier Tank just subtle enough to complement every outfit, but never so understated as not to be noticed. From Andy Warhol, Princess Diana and Muhammad Ali to Harry Styles, Zendaya and Rami Malek, this classic watch has adorned the wrists of stylish stars across the years.

The Little Guide to the Cartier Tank is the perfect introduction to this iconic timepiece. Tracing the evolution of the watch, its significance for timekeeping and culture, and the stunning, boundary-pushing reinterpretations over the years, time will fly when reading this book.

Sample Quote

"I don't wear a Tank watch to tell the time. Actually, I never even wind it. I wear a Tank because it is the watch to wear!" - Andy Warhol

Sample Fact

In 1917, Louis Cartier gifted a prototype Tank watch to General John J. Pershing, the commander of the American Expeditionary Forces (AEF) in Europe during the First World War. He led more than two million US troops in France and became one of America's most celebrated military leaders.