Enterprise and Entrepreneurship in Sport

Enterprise and Entrepreneurship in Sport explores how political, economic, social, technological, legal and environmental forces enable and constrain enterprising and entrepreneurial activity across the sport sector. Structured around the PESTLE framework, the book combines accessible introductory chapters with empirically grounded, theoretically informed case studies drawn from diverse sports, organisations and international contexts. Together, these contributions illuminate how external forces interact to shape opportunity recognition, innovation, venture creation, organisational development and value creation.

Written for undergraduate and postgraduate students, educators, researchers and sport industry professionals, the book will be particularly valuable to those studying or teaching enterprise, entrepreneurship, sport management and related disciplines. Its real-world cases can be used for classroom discussion, comparative analysis, assessment and independent learning, while also supporting professional reflection and strategic decision-making.

By connecting theory with contemporary practice, the book helps readers look beyond the individual entrepreneur to understand the wider systems within which sport enterprises operate. It develops the contextual awareness and strategic foresight needed to identify opportunities, anticipate constraints and respond effectively within a rapidly changing and increasingly uncertain sport landscape.