1955 Original Swiss Advertising poster, General Dynamics "Atomic Energy for Peace, Electrodynamics," Erik Nitsche

Date: 1955
Size: 38.75 x 53 inches
Artist: Erik Nitsche

About The Poster: 

Erik Nitsche (1908–1998) was a Swiss graphic designer who was appointed artistic director of General Dynamics in 1955. As artistic director, he "wielded the language of modern design within a corporate context in an effort to redirect public sentiment away from nuclear anxieties and toward a technological future." (Merrill C. Berman Collection)

This poster was issued in different languages in order to represent a global effort towards scientific progress. This version features text in Hindi which reads "Atoms for the benefit of peace."

Poster is in excellent condition and has been linen-backed. The poster has slight creasing and very small pinholes in the linen. See photos for more details.