Joico Colorful Anti-Fade Shampoo

Joico Colorful Anti-Fade Shampoo is a color-safe shampoo that prevents fade and extends the life of your hair color. This sulfate-free formula gently cleanses while protecting and maintaining color vibrancy. It helps prevent brassiness and keeps color looking fresh and vibrant. Ideal for daily use on color-treated hair seeking to preserve and protect hair color.