Joico Color Balance Purple Shampoo

Joico Color Balance Purple Shampoo is a toning shampoo that neutralizes brassy and yellow tones in blonde, silver, and highlighted hair. The purple pigments counteract warmth while gently cleansing and maintaining color vibrancy. This formula helps keep blonde hair looking bright, cool, and vibrant. Ideal for maintaining cool-toned blondes, platinum, silver, and gray hair with regular use.