Joico Blonde Life Violet Shampoo

Joico Blonde Life Violet Shampoo is a brightening, toning shampoo that neutralizes yellow and brassy tones in blonde hair. The violet pigments counteract warmth while gently cleansing and maintaining color vibrancy. This formula helps keep blonde hair looking bright, cool, and vibrant. Ideal for maintaining cool-toned blondes, platinum, and silver hair with regular use.